By Dave Chesson (@DaveChesson)
Ranking books on Amazon is a bit of a mystery to some of us. Today, Dave Chesson explains how to get your book to rank higher. I think you’ll find this interesting and helpful.
One thing many self-publishers don’t realize is that Amazon, like Google, uses a search engine to find, and list its books. All you have to do is type in the search box a phrase or sentence, and Amazon will provide you with a list of best options.
One thing that can be a powerful marketing tactic for authors is to ensure their book reaches the top of a search list. If you wrote a book on weight loss, I’m sure you can imagine how great that would be for your sales if your book were the first to show up.
However, what makes Amazon’s search engine chose one book over the others?
Why is it that certain books show up for specific terms but not for others?
It turns out it’s all about the words you use and the method of execution in your sales.
In the following article, I’m not only going to show you how you can optimize your book’s sale page for better rankings but also, some easy steps to help give your book’s sales page a boost.
Lynda Filler 
Much the same optimization principals are essential to business entities today. It is powerful and establishing the best possible keywords takes an understanding of how to utilize available tools to establish highly relevant keywords that people are using in their search terms to find what we have to offer.
There is a lot of competition in the publishing world and taking the time to understand and execute an effective and search engine friendly marketing campaign demands close attention to the mechanics and dynamics of keyword determination and implementation as a critical part of getting seen in today’s highly competitive publishing environment. The dynamics of this subject are ever-changing and it takes ongoing research to stay abreast of best practices.
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