by Meet Edgar.Com
They said at the time that reactions would end up influencing their algorithm – and now, they finally are.
As you probably know, Facebook assigns values to the actions users take in the News Feed, and adds up those values to determine how many people should see a post.
When reactions were first introduced, they were each given the same value as a like – clicking the Like button was worth the same as reacting with a heart or an angry face.
Now, though, reactions are worth MORE.
Facebook says that reactions are now more valuable than likes – and that means getting people to use them is more important than ever!
(Side note: for now, all reactions are worth the same – so a surprised face isn’t worth more than a sad face, or vice versa.)
How can you encourage people to use reactions, though?
Let’s take a look at what a few super successful brands are doing!
Share content that makes people FEEL something
Want people to express an emotion stronger than a like?
Make them feel it!
Facebook offers five reactions – Love, Haha, Wow, Sad, and Angry. Are you creating and sharing content that makes people feel any of those?