Make something every day.


Seth Godin sent me to my blog! So here I am!

“My work is to figure out how to share emotions and stories with people to turn lights on for them. And the part of it that scares me is wasting the privilege, wasting the leverage, wasting the opportunity. So that’s why I keep pioneering and pushing new ways to do it encouraging people to copy me.”

“After you innovate, you have to keep pushing forward, coming up with new ways to move things forward.”

Writer’s block is a myth. Being a professional is showing up everyday and making something despite how you feel. The world needs more artists, who love what they do, and do it despite uncertain outcomes.”

Whoever fails the most, wins. Now if you fail too big, you don’t get to play anymore. So we have to learn how to fail, just the right amount to keep on going. Make small calculated risks so you can be in the game long enough to succeed.”

“If I come to your barbershop for a haircut. I don’t care if you had a fight with your girlfriend and don’t feel like cutting my hair. I came to you for a haircut. Cut. My. Hair. That’s what it means to be a professional.”

I think I’ve given you a few key notes to think about. Sometimes I’m asked questions on Quora about writing. Often times it centers around story ideas or writers’ block, or ‘what should I write?’ The reality is if it’s your job to write, don’t talk about it, write something! And don’t waste your readers time. If my reader expects to learn something or be entertained on my page, then it’s my job to deliver that to you/him/her each and every time. No excuses. The same when I write a novel or a non-fiction book. You are trusting me to deliver what you are paying for…entertainment or ideas and knowledge. 

It’s become a habit that even when I am working on the marketing and sales of my books, I will not go to bed without writing something. It might be a blog like this or a few fun things on FaceBook, but if time is limited, I go on Quora and answer questions. A writer writes. No excuses. 

I hope you’ve enjoyed a few ideas I picked up on You Tube today. I love to share with my readers and will answer anything and everything you throw my way. If you have any questions about any of my areas of expertise, feel free to send me an email or drop a note in the comments. And remember, I spend far too much time on Facebook so feel free to connect with me there and get my latest news. 

And speaking of news: I have a free prequel for you. 

Drop by Amazon and download a free copy of Luke Raven and Code Raven, how this exciting and fun series began. 

https://amzn.to/2QuCgnf

CODE RAVEN PREQUEL free!   

https://amzn.to/2QuCgnf

How important is Creativity in your career?

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I love this message from Indra Nooyi, PepsiCo Chairman, in her fireside chat at Stanford Graduate School of Business. Enjoy the interchange between Ms. Nooyi and CEO Doug McMilon of Walmart.

I think there are many important points you may take from their talk. There are a couple that got my attention. Part of this is due to my background which consists of Fashion, both retail and wholesale, being the CEO of my own corporations for many years, and the importance of presentation and design in the marketing of my past products and my current business–writing novels.

Fashion: well, of course, that’s easy. We know design and creativity are integral to fashion.

We don’t have to think about it all. And we all know the expression, “Don’t judge a book by its cover!” But we still do! The marketplace is saturated with competition for your reading dollar. So if my covers don’t stand out from the crowd, no matter how great the stories will be, my work will not be noticed. Packaging is important. It’s really that simple.

When Indra Nooyi took over PepsiCo, she had a history to live up to, a brand image that was doing well, an iconic product.

So her challenge in 2006 was to set the tone of change, moving forward with the times without rocking the financial boat in the process. She set about doing this by gentle persuasion. Many silently ignored her and kept on doing what they had always done. But that wasn’t good enough. One of the comments Ms. Nooyi made was she wished she had done more executive buy-outs sooner instead of waiting, hoping that she could persuade the people running different parts of the company, for the need to move forward, the need to change.

I was quite fascinated by this chat. One of my ongoing challenges as an author in this era of fast-paced-technology is how quickly things change.

When I think I’ve mastered a way of doing something, someone moves the bar, and I need to learn a new approach. The task is challenging. But as Indra Nooyi states, it doesn’t matter how successful you are, the market is continuously expecting you to be miles ahead anticipating new tastes, trends, and styles.

At minute 14 she discusses design.

It jogged my memory of this summer when the hype for FIFA2018 hit the marketplace. One of the first things I noticed was how Coca-Cola–my brand of choice–immediately had their design team incorporate the soccer ball onto their product packaging. Subliminally it reminded us of the excitement we all felt here in Mexico and the pride worldwide for our teams who would be participating in this amazing event.

The history of change is openly and transparently discussed.

At the beginning of her tenure, the board and executives were hesitant for change. They didn’t see the need. But slowly over time, they got it! And now, not unlike you and I in our prospective careers, the market is moving so quickly the common challenge we all face is that we aren’t running fast enough to keep up!

I also enjoyed listening to the banter between Ms. Nooyi and Doug McMilon, CEO of Walmart. I’ve been out of the fashion business for many years now, but I admire the job that Walmart has done to update, stay current, and provide what the consumer wants in the manner the consumer expects to get it in today’s fast-moving marketplace.

This video is well worth the time you may take to watch–or in my case, I listen–while getting ready to start my work-day.

 

 

Read more about Lynda Filler in her highly-acclaimed memoir on healing LOVE The Beat Goes On.

“Powerful and unforgettable” JackMagnus, 5 Star Readers’ Favorite

“This is a book every human alive should read and take away the lessons given. If I could give it ten stars, I would. It’s that good.”J. Sikes

When your cardiologist tells you to “Get your affairs in order, your heart condition is incurable,” what do you do?

Love front with quotesLOVE The Beat Goes On Amazon

Everything you love about Amazon. For your business.

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In case you missed this:

 

What is Amazon Business?

 

Amazon Business is changing the way companies buy supplies. For most small businesses, buying supplies can be time-consuming and frustrating. Finding the best product at the best price with the most convenient payment terms can be a challenge, especially when they have other tasks that need to be completed. Amazon Business is the solution and brings big benefits to businesses of all sizes and industries.

How does Amazon Business work?

Amazon Business is a business-to-business marketplace that combines selection, convenience and the value customers around the world have come to know and love from Amazon.com, with additional business-specific features including bulk pricing, Pay by Invoice*, downloadable invoices and spend management tools.
In this marketplace, multiple sellers compete for your business orders. It’s like a “reverse auction” where customers save time, money and hassle in the process.
Choice, value, and convenience: Amazon Business simplifies the entire purchasing process for businesses by helping them find, compare and order exactly what they need with fast, reliable shipping and flexible payment options. It’s a shopping experience Amazon customers will instantly recognize and understand. Plus, it includes features that are especially helpful for business buyers. Helpful purchasing tools: Amazon Business gives users access to helpful purchasing controls that can ensure that only authorized purchases are made, together with tools to integrate with their existing purchasing system and provide detailed purchasing analytics.

Free accounts: Unlike warehouse clubs or subscription-based online retailers, Amazon Business accounts are free, even for companies with multiple authorized purchasers.  Once registered, those with accounts are able to search hundreds of millions of products in the Amazon Business inventory, where multiple sellers can compete for their business.

*Subject to satisfactory credit checks and credit limit

 

Marketing on FB? A must read!

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via 5 Facebook Tips To Help With Your Book Marketing  by Nicholas C. Rossis

Tip #1: Images Posted Via Instagram Receive More Engagement

Tip #2: Posts With Hashtags Receive Less Engagement

Tip #3: Save Links For Later

Tip #4: Almost Half Of Facebook’s Users Are Mobile Only

Tip #5: Facebook’s Audience Is Growing Up In Western Markets

Thanks, Nicholas C. Rossis for this timely and enlightening piece.

ALSO:

Check out Gisela Hausmann’s latest book in her series the Little Blue Book for Authors 101 Clues to get more out of Facebook  

“Having read and learned (and been entertained) by eleven of Gisela’s many books, it is comfortable to admit that I always learn something fresh and valuable from her expertise and coaching. As a fellow reviewer on both Amazon and Goodreads it is fascinating to discover the depth of her experience and insights into the functioning of creating and subsequently marketing books – all the ins and outs, dos and don’ts she shares are astonishingly helpful.” from Grady Harp top Amazon Reviewer

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If you build it they will not come!

 

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I enjoyed an interview with Ryan Holiday today.  He talked about the creative process. We all love to create, but the marketing, not so much. Just because “you built it” doesn’t mean “they will come.”

His take is: Making the Work is 50% Marketing the work is 50%–Two separate marathons. 

When we choose the life of writing, we want to write. We have to write like we have to breathe. Marketing is a time-suck and we resent it. But when we become authors, we also become authorpreneurs. 

He quotes Elon Musk: Being an entrepreneur is like eating glass and staring into the abyss of death. 

Every day I sit down to write/market/blog/learn/improve my skills, I need to organize that day. I need to watch the time sucks–we all know what they are–FB, Twitter, Huffington Post, email. I write the schedule and set a timer to make sure I’m following it!

I’ve added a few more Elon Quotes.

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Do you agree?

Let me know what you think in the comments and feel free to share.

#amediting a JET-Reborn. New Release January 2018

 

 

 

Yes, I choose a book by it’s cover!

I thought you might enjoy this article on branding/design trends for 2018 by Mila Jones Cann.

She goes through the top 10 Trends in design. So if you want to update your Brand, Logo, or book covers, take a look. The ideas are great.

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The link doesn’t seem to be responding on my site at this moment. But you can google the article

10 inspirational graphic design trends for 2018

https://en.99designs.com.mx/blog/trends/graphic-design-trends-2018/?utm_campaign=customer-newsletter&utm_content=en_all_Newsletter_2018_trends_tall&utm_medium=content&utm_source=email&utm_term=217223

 

I love the trend for detailed vintage images #10. We are right on trend with Lie To Me.

Why?

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I recently read an article for authors by Skye Warren, about Marketing…and the latest, newest ways of finding readers. I liked her approach to the subject, but I LOVED her attitude about writers. To sum it up, it’s all about the negative voids that author forums and writers can fall in to… It’s easy to allow yourself to wallow in life’s’ injustices. It’s even easier to lose focus, of your purpose as an author, and to waste precious time chatting or arguing on FB forums on the lack of reviews, scammers, woes of ‘running the business side of publishing.’

What many forget is being a self-published author is running your own business. All aspects of your business require focus, organization, support staff, excellent product, a marketplace and most important of all, a great attitude! All the motivational gurus that one listens to while working in sales or management of any kind, apply to authors and their business as well. We cannot afford to be mediocre in product or production. We need to learn it all and work to build to build our business–find our readers.

Ms. Warren put it very well:

The Point of it All:

It’s remembering that marketing, finding new readers for your books, is the reason why you hit publish in the first place. You don’t need to publish to write books. You can do that in a room by yourself, never reaching a single reader. There is a reader out there who needs your book. The hope of it, the distraction of it, the sexual awakening of it. Whatever you make readers feel this person needs it, and the only way they can is if you put it in front of them.
That’s the point of marketing.

If you are an author or entrepreneur, there will always be things about your business that you’d rather have done by someone else. Yes, I would prefer to spend all my time writing. But in any small business, you must do it all while you are building your reader base,  your audience. Then one day, you will be able to share those aspects of your business with assistants. Until that day, we learn from the pros, those who have made it and love to freely share their experience. Authors like Skye Warren–thank you!

 

http://mailchi.mp/skyewarren/the-point-of-it-all?e=369b2d7bad

 

 

Facebook Reactions Are Now More Valuable Than Likes

by  alheva_facebookMeet Edgar.Com

They said at the time that reactions would end up influencing their algorithm – and now, they finally are.

As you probably know, Facebook assigns values to the actions users take in the News Feed, and adds up those values to determine how many people should see a post.

When reactions were first introduced, they were each given the same value as a like – clicking the Like button was worth the same as reacting with a heart or an angry face.

Now, though, reactions are worth MORE.

Facebook says that reactions are now more valuable than likes – and that means getting people to use them is more important than ever!

(Side note: for now, all reactions are worth the same – so a surprised face isn’t worth more than a sad face, or vice versa.)

How can you encourage people to use reactions, though?

Let’s take a look at what a few super successful brands are doing!

Share content that makes people FEEL something

Want people to express an emotion stronger than a like?

Make them feel it!

Facebook offers five reactions – Love, Haha, Wow, Sad, and Angry. Are you creating and sharing content that makes people feel any of those?

 

http://blog.meetedgar.com/facebook-reactions-are-more-valuable-than-likes-how-you-can-get-more/