How important is Creativity in your career?

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I love this message from Indra Nooyi, PepsiCo Chairman, in her fireside chat at Stanford Graduate School of Business. Enjoy the interchange between Ms. Nooyi and CEO Doug McMilon of Walmart.

I think there are many important points you may take from their talk. There are a couple that got my attention. Part of this is due to my background which consists of Fashion, both retail and wholesale, being the CEO of my own corporations for many years, and the importance of presentation and design in the marketing of my past products and my current business–writing novels.

Fashion: well, of course, that’s easy. We know design and creativity are integral to fashion.

We don’t have to think about it all. And we all know the expression, “Don’t judge a book by its cover!” But we still do! The marketplace is saturated with competition for your reading dollar. So if my covers don’t stand out from the crowd, no matter how great the stories will be, my work will not be noticed. Packaging is important. It’s really that simple.

When Indra Nooyi took over PepsiCo, she had a history to live up to, a brand image that was doing well, an iconic product.

So her challenge in 2006 was to set the tone of change, moving forward with the times without rocking the financial boat in the process. She set about doing this by gentle persuasion. Many silently ignored her and kept on doing what they had always done. But that wasn’t good enough. One of the comments Ms. Nooyi made was she wished she had done more executive buy-outs sooner instead of waiting, hoping that she could persuade the people running different parts of the company, for the need to move forward, the need to change.

I was quite fascinated by this chat. One of my ongoing challenges as an author in this era of fast-paced-technology is how quickly things change.

When I think I’ve mastered a way of doing something, someone moves the bar, and I need to learn a new approach. The task is challenging. But as Indra Nooyi states, it doesn’t matter how successful you are, the market is continuously expecting you to be miles ahead anticipating new tastes, trends, and styles.

At minute 14 she discusses design.

It jogged my memory of this summer when the hype for FIFA2018 hit the marketplace. One of the first things I noticed was how Coca-Cola–my brand of choice–immediately had their design team incorporate the soccer ball onto their product packaging. Subliminally it reminded us of the excitement we all felt here in Mexico and the pride worldwide for our teams who would be participating in this amazing event.

The history of change is openly and transparently discussed.

At the beginning of her tenure, the board and executives were hesitant for change. They didn’t see the need. But slowly over time, they got it! And now, not unlike you and I in our prospective careers, the market is moving so quickly the common challenge we all face is that we aren’t running fast enough to keep up!

I also enjoyed listening to the banter between Ms. Nooyi and Doug McMilon, CEO of Walmart. I’ve been out of the fashion business for many years now, but I admire the job that Walmart has done to update, stay current, and provide what the consumer wants in the manner the consumer expects to get it in today’s fast-moving marketplace.

This video is well worth the time you may take to watch–or in my case, I listen–while getting ready to start my work-day.

 

 

Read more about Lynda Filler in her highly-acclaimed memoir on healing LOVE The Beat Goes On.

“Powerful and unforgettable” JackMagnus, 5 Star Readers’ Favorite

“This is a book every human alive should read and take away the lessons given. If I could give it ten stars, I would. It’s that good.”J. Sikes

When your cardiologist tells you to “Get your affairs in order, your heart condition is incurable,” what do you do?

Love front with quotesLOVE The Beat Goes On Amazon

Do you love it?

 

Have I told you lately how I LOVE my reviewers, and of course, all my readers? It might surprise you to know that I read my reviews and take comments to heart. If you’ve taken the time to tell me how much you loved my book, then I take the time to hear your thoughts.

The average review for Lie to Me is 4.7 stars  When I first started publishing fiction, in the summer of 2015, I had a few trolls. In case you’re wondering what that means, it’s ‘alleged’ readers who come online and leave 1-star reviews, and trash your work. More than likely they haven’t read the story, but for some inexplicable reason, they go from book-to-book and trash an author’s stories. I don’t know if Amazon caught them or what happened, but as quickly as they arrived, they disappeared.

Today a review is honest and heartfelt. So any suggestions I take notice. When you hear something once, it could be an opinion; but twice, and a third time, I pay attention and act on it. The issue at hand was the comment on the cover of Lie To Me an exposé on sex for money.

If you’re unfamiliar with this story, I will drop the review for you:

on June 21, 2018
Lie To Me by Lynda Filler is amazing. This is my first time reading anything by this author. When they say don’t judge a book by its cover, they were talking about this one. I thought the cover looks like a fun and flirty read for the summer, boy was I wrong….it was so much more.
Layla Duncan has found her happiness in Puerta Vallarta. She loves her life and her career. There is just one thing, she has a fetish for hot young men who sell themselves for sex. She decides to write an article for her magazine about these men but get a whole lot more than she bargained for. The subjects of her article become her friends, but one-man Mateo becomes more than just a friend. Can Layla separate her professional life from her personal life? Is Mateo just a fling or is there real feelings involved?
I loved this book it’s a little dark, but a whole lot of sexy. I was pulled in from the very beginning and was sad when it was over. Lynda Filler sure knows how to keep the reader engaged. This was a roller coaster of a ride book. I can’t wait to see what else is out there by this author.
Yesterday I uploaded an updated version. If I was able to contact the reviewer, and two others who brought this to my attention, I would. I guess the point of this blog is to tell you that I write for you! 
I hope you like it. I LOVE it! Thanks again for supporting all my work.
Lie to Me front red

as Coelho would say… imperfections

 

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© Lynda Filler Photography 2018

“A sunset (or sunrise) is always more beautiful when it is covered with irregularly shaped clouds, because only then can it reflect the many colors out of which dreams and poetry are made.” Coelho on Beauty

Coelho says beauty exists not in sameness. So why do we seek perfection in all we do? As I go through my creative life, I’ve learned to love my imperfect looks, my aging face and body, the words I write that editors feel the urge to correct, a poem that makes sense only to me, a story that has no ending and no beginning but has meaning at the moment for me, and love, yes, love… which is, and will forever be, impossible to explain!

Perfection in the imperfect from the Diary of a Creative Life.

 

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© Abandoned. Rescue Me                  Lynda Filler Photography 2018

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© Shy Nude 2012                                          Lynda Filler Photography

 

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© I’m on to you, don’t even try                Lynda Filler Photography

 

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© If I trust you with my heart…             Lynda Filler Photography 2018

 

More of Lynda’s life in her Memoir LOVE The Beat Goes On

 

“If You Don’t Have TIME, You Don’t Have PRIORITIES!”

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First of all, thanks to Evan Carmichael and his #Believe network for Tim Ferriss’s 10 Rules for Success Vol. 2. Find Evan on YouTube with new motivational/inspirational videos daily. This site is my first stop every morning before I begin my day!

Let’s take a look at what Tim Ferriss has to say. Many of you will know him for his book The Four Hour Work Week Escape 9-5,

These are Tim’s Top 10 Rules of Success

  1. Ask Great Questions
  2. Start Small
  3. Be Focused
  4. Unplug and Reset
  5. Accept the Collateral Damage
  6. Try the Five Minute Journal Method
  7. Schedule Your Time
  8. Get Feedback
  9. Simplify
  10. Do Acroyoga

 

See the full video here. I know you will be intrigued by his simple concepts. I #LOVE  #5 Accept the Collateral Damage.

Thanks, Evan Carmichael, you are my hero!

 

Heaven!

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I love my Kindle app on my iPad Mini, but… there’s nothing like holding a brand new book or your favorite classic, in your hands. The big challenge is always: where do I put my books?

Here are some cool ideas I found online to get your creative juices going. Enjoy!

What do you do with the old CD rack?

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Or how can we encourage our kids to read more? How about books shelves like these:

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We all love letters… we could do something with our favorite word. Mine is #LOVE

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Or our favorite musical instrument:

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A cool shape perhaps…

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or an old classic–wall to wall shelves interspersed with cool objects.

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Maybe one of these will inspire you to clean up those books that I know you have stacked on the floor by your bed!

Gotcha!   Thanks, Pinterest!

And while you’re at it, you might want to pick up my latest. I received this yesterday! There’s nothing like the feel of my own books! Thanks for being in my world and feel free to share these fun bookshelf ideas!

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Yes, I choose a book by it’s cover!

I thought you might enjoy this article on branding/design trends for 2018 by Mila Jones Cann.

She goes through the top 10 Trends in design. So if you want to update your Brand, Logo, or book covers, take a look. The ideas are great.

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The link doesn’t seem to be responding on my site at this moment. But you can google the article

10 inspirational graphic design trends for 2018

https://en.99designs.com.mx/blog/trends/graphic-design-trends-2018/?utm_campaign=customer-newsletter&utm_content=en_all_Newsletter_2018_trends_tall&utm_medium=content&utm_source=email&utm_term=217223

 

I love the trend for detailed vintage images #10. We are right on trend with Lie To Me.

Follow Your Bliss

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© Lynda Filler Photography    Porto, Portugal

 

Follow Your Bliss

 

flaming amber mane

flying over banisters, ledges,

stairs you climb in your haste to kiss me

 

I smile

eager for a nuzzle

books lined up in doorways

“this shop is mine!” I cry

“you can’t fly, you silly ninny!”

I giggle as your chocolate eyes look solemnly into mine

 

I stroke your horse’s head

you shake your body, stand your ground and neigh

 

only in my dreams

do I make books,

and passionate horses fly

 

but why, dear girl,

do you deny flight light?

surely you must know

limitations exist

only in the confines of your mind

 

© Lynda Filler

 

When I Was Your Age

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I have a hazy recollection of playing doctor with a boy when I was six. I think my mother caught us. Or maybe I made it up. I really don’t know. Most people can chronicle episodes from early childhood. I can’t. What I do remember is my first job. I was eleven. And I made .25 cents an hour. No I’m not THAT old! Well, maybe I am.

Every week my mother went to the hairdressers. My dad was a military man. We lived in Ottawa in a basement apartment and we were four kids. I think we were poor but we didn’t really know it. Either way every week my momma went to the beauty salon.

I remember her hairdresser so well mainly because she gave me my first job. I got to wash hair on Saturdays for .25 cents an hour. At the end of the day I would take the used towels, wash them out by hand and hang them outside on a clothesline. It’s not that washer/dryers didn’t exist… I’m sure they did. But we didn’t have one at the salon. Can you magine hanging and taking down frozen towels, in minus 10 degrees, in the brutal Ottawa winter?

Momma would tell me stories about her sisters who were born with their amazing Irish curly reddish hair. She was so jealous. So every couple of months she would get what was called a “permanent.” She would sit with chemicals in her hair and rollers that were supposed to make her hair curly for a month or two at a time. I don’t know if that even exists today. And then, weekly, her hairdresser who had the most beautiful Amber Rose blond pixie cut hair would put Momma’s straight/sometimes chemically induced curls,  in metal rollers, and sit her under a huge bubble hairdryer to set. I never ever saw my mother wash her own hair.

Over the years I went to the hairdressers only for a cut or colors–yes I’ve always been a fan of multi-colors. I’ll blame that on my passion for fashion. Beauty parlors were never my thing—until last year. I went from a spiky short cut that had been my trademark for twenty years and let my hair grow shoulder length. And now, going to see Miriam (aka MY hairdresser) every week has become my “thing.” And every time I go, I remember my mother. And my aunt who had those luxurious curls that my momma loved so much.

This morning I sent this photo to my sister.

Momma would have loved my curls.

 

 

 

 

 

 

 

Life, Lust & Love

There is only one thingSometimes I forget.

OSHO sits on my night table. The Beloved is one of the few hard cover books I own. It’s the moving and traveling–the way I love to live my life.  It doesn’t lend itself to a library of hundreds, or thousands, of books.

I’m a nomad at heart. I could live my life on the road, stopping for a week here, another there–all the things that are important to me would fit into the back of my SUV.

Crazy? Rootless? I’d rather think of it as wander lust.

I also live in my mind. As long as I have books to read…thank you Steve Jobs for creating the iPad, and Amazon for the Kindle App–I can be happy anywhere. And something to hold the images like the one above taken in Sinora, Mex. on a solitary road trip from Puerto Vallarta, Mexico to Whistler, British Columbia. And always, I need something to write with; I couldn’t live without my writing.

I think I’ll make a new Canva photo/visionboard. If I was truly living my life on the road, I would add unlimited airmiles to my wish list. Then I could drop in on my son and his family in Paris whenever I felt like it.

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Or maybe I would work on my current novel in Venice, the ghost of Gabriel Allon nudging me to place a twist here, a romantic encounter there. Yes, I could live for a month or two in Venice.

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Love & lust take on many forms in my life.

As Osho would say, if you miss those moments of love–whatever and whomever you love–you’ve missed the whole opportunity of life.

Enjoy:    LOVE The Beat Goes On on Amazon     https://goo.gl/T9OKPS