If you build it they will not come!

 

Screen Shot 2018-01-02 at 12.49.03 PM

I enjoyed an interview with Ryan Holiday today.  He talked about the creative process. We all love to create, but the marketing, not so much. Just because “you built it” doesn’t mean “they will come.”

His take is: Making the Work is 50% Marketing the work is 50%–Two separate marathons. 

When we choose the life of writing, we want to write. We have to write like we have to breathe. Marketing is a time-suck and we resent it. But when we become authors, we also become authorpreneurs. 

He quotes Elon Musk: Being an entrepreneur is like eating glass and staring into the abyss of death. 

Every day I sit down to write/market/blog/learn/improve my skills, I need to organize that day. I need to watch the time sucks–we all know what they are–FB, Twitter, Huffington Post, email. I write the schedule and set a timer to make sure I’m following it!

I’ve added a few more Elon Quotes.

Screen Shot 2018-01-02 at 12.49.46 PM

Screen Shot 2018-01-02 at 12.49.25 PM

Screen Shot 2018-01-02 at 12.50.13 PM

Do you agree?

Let me know what you think in the comments and feel free to share.

#amediting a JET-Reborn. New Release January 2018

 

 

 

Why?

Screen Shot 2017-11-27 at 3.04.23 PM

I recently read an article for authors by Skye Warren, about Marketing…and the latest, newest ways of finding readers. I liked her approach to the subject, but I LOVED her attitude about writers. To sum it up, it’s all about the negative voids that author forums and writers can fall in to… It’s easy to allow yourself to wallow in life’s’ injustices. It’s even easier to lose focus, of your purpose as an author, and to waste precious time chatting or arguing on FB forums on the lack of reviews, scammers, woes of ‘running the business side of publishing.’

What many forget is being a self-published author is running your own business. All aspects of your business require focus, organization, support staff, excellent product, a marketplace and most important of all, a great attitude! All the motivational gurus that one listens to while working in sales or management of any kind, apply to authors and their business as well. We cannot afford to be mediocre in product or production. We need to learn it all and work to build to build our business–find our readers.

Ms. Warren put it very well:

The Point of it All:

It’s remembering that marketing, finding new readers for your books, is the reason why you hit publish in the first place. You don’t need to publish to write books. You can do that in a room by yourself, never reaching a single reader. There is a reader out there who needs your book. The hope of it, the distraction of it, the sexual awakening of it. Whatever you make readers feel this person needs it, and the only way they can is if you put it in front of them.
That’s the point of marketing.

If you are an author or entrepreneur, there will always be things about your business that you’d rather have done by someone else. Yes, I would prefer to spend all my time writing. But in any small business, you must do it all while you are building your reader base,  your audience. Then one day, you will be able to share those aspects of your business with assistants. Until that day, we learn from the pros, those who have made it and love to freely share their experience. Authors like Skye Warren–thank you!

 

http://mailchi.mp/skyewarren/the-point-of-it-all?e=369b2d7bad

 

 

Facebook Reactions Are Now More Valuable Than Likes

by  alheva_facebookMeet Edgar.Com

They said at the time that reactions would end up influencing their algorithm – and now, they finally are.

As you probably know, Facebook assigns values to the actions users take in the News Feed, and adds up those values to determine how many people should see a post.

When reactions were first introduced, they were each given the same value as a like – clicking the Like button was worth the same as reacting with a heart or an angry face.

Now, though, reactions are worth MORE.

Facebook says that reactions are now more valuable than likes – and that means getting people to use them is more important than ever!

(Side note: for now, all reactions are worth the same – so a surprised face isn’t worth more than a sad face, or vice versa.)

How can you encourage people to use reactions, though?

Let’s take a look at what a few super successful brands are doing!

Share content that makes people FEEL something

Want people to express an emotion stronger than a like?

Make them feel it!

Facebook offers five reactions – Love, Haha, Wow, Sad, and Angry. Are you creating and sharing content that makes people feel any of those?

 

http://blog.meetedgar.com/facebook-reactions-are-more-valuable-than-likes-how-you-can-get-more/

 

 

“An overnight success is 10 years in the making.” Tom Clancy

Think Long Term. Create A Body Of Work.

This is an excerpt from The Successful Author Mindset. Out now in ebook, print, workbook and audiobook formats by Joanna Penn.

When we see stories in the media about a particular author who made it big, who seemed to come from nowhere, there are usually years of hard work behind the book that went stratospheric.

There are also plenty of authors making a decent living who you have never heard of. Of course, there are always lightning strikes when an author hits a zeitgeist, but that’s not something to base a business plan on.

http://www.thecreativepenn.com/2016/07/14/create-a-body-of-work/?utm_source=facebook&utm_medium=social&utm_campaign=SocialWarfare